Category: Marketing

Under Pressure

People used to ask, “When is your next book due?” and I would laugh, self-consciously, because I didn’t have deadlines. I wasn’t a writer who had contracts or editors waiting for me to produce anything. In those bygone days, I…

Books Coming to a T Stop Near You

One of the only things I miss about my nine-to-five job is all the reading I got done riding on the T. There’s something magical about reading while commuting and it’s not surprising that programs, like Boston’s Books on the T,…

The Novel Pitcher’s Playbook

Baseball pitchers rarely rely on a single pitch. They mix things up with fast balls, changeups, curve balls, knuckle balls, sliders, sinkers, and cutters. They consider who they are pitching to, how many strikes they have, how many outs, how…

The Sound of One Hand Clapping

I am not a Buddhist (although I have researched Buddhism in the service of one of my novels), but I’ve spent time pondering in relation to my writing a variant of the famous Buddhist kōan*: You can hear the sound…